Prljević Mirjana

International Adviser for Strategic positioning

Mirjana Prljević is a world-renowned advisor with over 25 years of experience in strategic positioning in the field of entrepreneurship and business intelligence. Mirjana lives and works on the Belgrade-Paris route. Her book Practicum "Positioning Strategy as the Key to Success" has been published in seven languages. He is the author of dozens of professional texts and analyzes in the field of strategic positioning of countries, cities and organizations, energy efficiency, sustainable development, business diagnostics, youth entrepreneurship and start-up companies.

  • Founder, owner and director of SQUARE COMPASS CONSULTING, founded in 1993 in Belgrade
  • She is the author of a trilogy inspired by the character and work of Nikola Tesla: Academy of Little Geniuses TESLA GENIUS®, TESLIANUM® Almanac, and T²: TESLA SQUARE® which are realized around the world
  • She has been a guest lecturer at several universities around the world: Harvard University, London School of Commerce, BIMBA-Beijing International MBA, Antai College Shanghai Jiao Tong University, Moscow Higher School of Economics, Science Po Paris-Dijon

Library for you


This exceptional 74-page publication provides an insight into the life and work of the greatest inventor of all time, Nikola Tesla, and brings his work closer to a wider audience.

Read More

Positioning strategy as the key to success

Positioning is not what you have done for your product, but what you have done to the consumer's awareness of the perception of your product.

Read More

Publications for download

Through active work in the field of civil society, publications on the topics of Energy Efficiency, Nikola Tesla and Interreligious Dialogue were created.

Read More
Press & Articles

The word positioning in business has many meanings ...

ONLINE Consultations

If you are interested in creating or improving your Strategic Position, you can contact me via email [email protected] and schedule a consultation, lecture in your company, or join the thematic workshops that we held regularly.

Formula 3 x 3 = THIS IS YOU

Determine each of the necessary steps of your business

Define your Positioning Strategy

With our methodology, we determine the diagnostics of your strategic business position

The strategy is your best shield in business

The more specific the Positioning Strategy is than the better your shield will be guarding you

See you on T²: TESLA SQUARE


Years of experience


Completed projects


Speaks at conferences


Professional certificates
News & Events
By | February 15, 2023

Prljević for ADRIA: Montenegro should opt for the concept of Singapore or Vecicare, not Monaco

Mirjana Prljević, an international and world-renowned consultant for Strategic Positioning, said...

By | February 15, 2023

Southeast Europe depends on others and does not have any long-term strategic plan for energy – Interview for Poslovni HR

Mirjana Preljević, an expert with extensive experience in strategic positioning in...

By | January 20, 2021

New Algorithm of Serbia